September 9, 2025

 

MY.MUSIC, a global leader in music identity technology and infrastructure, is proud to announce a groundbreaking partnership with bemyfriends, a leading provider of global fandom services and engagement solutions.

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This collaboration marks a pivotal milestone for the Artist-First movement in the music industry. Together, MY.MUSIC and bemyfriends will deliver next-generation fan engagement tools that empower artists with true ownership of their fan relationships and, critically, control over the data generated through those connections.

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At the core of this Artist-First solution is the .MUSIC ID — the industry’s universal, neutral, and artist-owned identifier — ensuring that artists remain in control of their identity, audience, and music by accessing powerful and scalable tools, apps, and solutions.

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“bemyfriends’ fandom technology is not only innovative and powerful, but also deeply aligned with our Artist-First vision,” said Peter Lee, CEO of MY.MUSIC. “We seek partners who deliver top-tier innovation and who, in their own right, are already reaching, supporting, and building Artist-First technologies and services.”

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The new service will be available exclusively to those with a .MUSIC ID (a registered .MUSIC domain name) and at FANDOM.MUSIC. With the integrated bemyfriends platform, b.stage, artists can customize, connect, engage, and monetize their fan relationships like never before offering membership services, merchandise sales, content provision, community management, and pop-up store operations.

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More than 300 clients worldwide and over 900 artists use b.stage to engage with their fans through its end-to-end fandom business solutions. bemyfriends has established a proven global track record through partnerships with Sony Music India for I-POP group W.i.S.H., Bollywood actress Jacqueline Fernandez, and R&B artist Ne-Yo

“At bemyfriends, our vision has always been to create a fandom platform that truly empowers artists and creators,” said Steve Seo, Co-CEO of bemyfriends. “MY.MUSIC is the perfect partner because we share the same Artist-First mission, and I’m excited to work together to help shape this bright future.”

 

​The Exclusive and Limited Spotlight Offer for Artists

FANDOM.MUSIC is currently in BETA, and we are inviting a limited number of artists to join us in shaping the platform. Selected artists will receive:

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• FREE first-year registration of a .MUSIC domain name / .MUSIC ID

• FREE onboarding and creation of their .MUSIC Site

• FREE onboarding and setup of their verified commercial email (.MUSIC Mail)

• FREE onboarding and creation of their FANDOM.MUSIC fan engagement service
   

Musicians, artists, creators, and collectives who are interested are invited to apply at FANDOM.music. Please note that this offer may stop at anytime. Participation is subject to selection at the sole discretion of MY.MUSIC.

 

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About bemyfriends

bemyfriends is a global fandom business company that empowers creators, artists, and brands to build and manage their own sustainable fandom economies. Leveraging its proprietary platform b.stage, bemyfriends provides comprehensive fan engagement solutions including community management, real-time communication, fan commerce, and data analytics. Founded by experts behind the success of global fandom platforms, bemyfriends is dedicated to connecting creators and fans directly while expanding fandom culture across industries such as entertainment, sports, fashion, and art. Headquartered in Seoul with a presence in the U.S. and Japan, bemyfriends continues to lead the creator economy by delivering fan-centered business models worldwide. For more information, visit https://bemyfriends.com

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About MY.MUSIC

MY.MUSIC is a pioneering technology company transforming the digital landscape for the global music community. As a strategic partner of the official .MUSIC Registry, MY.MUSIC delivers the .MUSIC Kit, a suite of essential tools integrated seamlessly with .MUSIC domains. Our mission is to empower music creators to own their identity, engage authentically with fans, and thrive in the new digital era of music.

 

For more information, visit https://www.my.music

For media inquiries, contact media@my.music